Quality, craftmanship, service, and selection. Those are four foundational pillars of businesses that aspire to survive and thrive in a world of fickle consumer demand and ephemeral tastes.
That’s especially true in the jewellery business, where courage, leadership, and a willingness to take risks are necessary to distance your brand from run-of-the-mill jewellery shops selling mass-produced designs.
Developing a taste for fine jewellery is not the sole domain of the uber-rich. While it is true that not everyone can afford to adorn themselves in expensive multi-carat gems and luxurious precious metals, possessing a genuine love of jewellery is more about making a personal statement; demonstrating an appreciation for old world artistry and custom design is a much more admirable trait than simply dropping thousands on jewellery simply because you can.
Catering to the varied tastes of today’s passionate jewellery consumer is the continuing goal of Knar Jewellery, one of Canada’s top internationally renowned and respected names in custom jewellery. Since opening its original location in 1978, Knar Jewellery has carved out a unique space in the market by executing custom work and repairs onsite. From chain solders, to complex heirloom recontructions to one of a kind hand made treasure, Knar Jewellery does it all!
In another way to differentiate themselves, Knar Jewellery is constantly offering consumers an ever-evolving choice of jewellery fashions from top brands from around the world.
“We find and curate fine quality collections from around the world,” said Greg Buzbuzian, one of the owners of Knar Jewellery’s three locations. “We like to think we have something for every demographic, every age, every budget, and every style. Sometimes you don’t find it all in one collection. It’s a reason why we represent about 50 brands in store.”
According to Buzbuzian, one key to Knar’s ongoing success is travelling to jewellery trade shows in places like Switzerland, Germany, Italy, and Las Vegas and bringing back high-quality collections from brands that are unique to Knar in Canada. Names like Tamara Comolli, Annamaria Cammilli, and IsabellaFa are just a few of the reasons why
Knar has developed such a wide following across Canada and into the United States. IsabellaFa, for example, is made in Germany by a multi-generation goldsmithing family offering precision craftsmanship and clean design.
“It’s done almost completely by hand in old traditional ways using no power in its creation,” he said. “People love it, and they love the fact they can feel the quality and old world craftsmanship. That’s something that’s being lost. But there is a segment of the population, the luxury buyers, that recognize the value in it. Of course, there are big names like Louise Vuitton, all these brands that pump out these beautiful handbags, but not everyone wants what everyone else has.”
Keeping up with consumer demands for the latest trends means Knar is constantly following its mandate to find really unique products for its clients. The company also relies on its staff to add their own creative touch to custom jewellery creations according to Buzbuzian.
“We have to discover special jewellery to ensure our clients are engaged. We constantly look for fresh new designers and brands. The lifestyle today is not necessarily formal. I’m finding people are liking elegant but fashionable, like the ‘hippy glam’ creations by Tamara Comolli. We also do an awful lot of custom work in house ourselves. People will bring something in for repair but also bring in a family heirloom that needs restoring. There’s nothing we would rarely say no to.”
Even with their focus on offering unique collections to clients, Buzbuzian says there’s another critical element to Knar Jewellery’s ongoing success.
“It’s not just a matter of finding the right product. You have to have the right people to represent it. We have a wonderful staff, a lot of them having been with us for many, many years. We have some younger people, but they all have extensive training, plus the brands we sell also offer training. People work here because they like what we do. People are watching what we’re doing. We’re leaders in the industry. It’s personally very exciting to see how far we have come.”
Discover the exceptional quality and selection of Knar Jewellery. Visit them online here.