The story of IRIS The Visual Group began in 1986 when Dr. Francis Jean opened his first Optometry practice in his hometown of Baie-Comeau, Quebec. Dr. Francis Jean then founded a buying group, engaging several like-minded Optometrists that adopted the IRIS trademark in 1990. Since 1990, IRIS has established itself as the most important branded group of Optometrists, Opticians and Ophthalmologists dedicated to improving the vision health standards of Canadians.